UM London is a full service media communications agency based in London’s creative hub of Clerkenwell. Performance-driven, ideas-led and with a ‘challenger’ mentality, we deliver real business growth for some of the UK’s biggest brands. Curiosity is our art, Works is our science; quite simply, Curiosity Works.
This week, #wakeupcall is set to become the latest viral craze everyone’s talking about. It involves celebrities – and normal people – taking pictures of themselves moments after waking, with the aim of raising money for charity Unicef. Indeed, 2014 will be the year the charity viral really landed. How could anyone have missed #icebucketchallenge […]
In this week’s #curiosityworks question, UM asked what 1,012 respondents felt in the recent wake of the celebrity leak scandal, in which celebrities’ cloud storage services were compromised by anonymous hackers.Our results found that the scandal spurred around a third of our respondents to rethink online privacy and what personal information they share online. On […]
Adam Morton, Managing Partner, analyses the impact click-baiting has had on digital journalism. A few years ago a Harvard Business School paper was published titled “Goals Gone Wild: The Systematic Side Effects of Over-Prescribing Goal Setting”. Within it they described how goal setting with a narrow focus can lead to “a rise in unethical behaviour, […]